Some Solid Raw Denim!

mens style blogger wearing cult of individuality raw denim jeans in new york city
Over 400 million pairs of denim jeans are sold in the United States each year. Over 90% of these jeans are washed and/or pre-treated. Raw denim also know as “dry denim” for it’s incredibly hard and untreated texture makes up the other 10% of the market.

photo of stylish winter attire in new york city street style blog

One of the best producers of raw denim right now is Cult of Individuality based out of Los Angeles. They launched in 2009 and have quickly become one of the leaders in the denim industry. These days you can see many celebrities such as Hilary Swank, Joe Jonas, Enrique Iglesias, Alessandra Ambrosio, Jessica Biel, and Josh Duhamel regularly rockin Cult of Individuality.

stylish h&M winter 2014 clothing for men

The fine folks over at Cult of Individuality were kind enough to send me a pair to test drive. Here I’m wearing their Rocker Slim in Dry. As per their website, the Rocker Slim in Dry are a well-made, no nonsense raw denim that has some weight to it and looks and feels great. I absolutely love these jeans (wore them 4 days in a row). You’ll notice that the more you wear them the better they’ll start feeling.

h&m mens fashionable park jacket in beige for 2014

Feel free to check out Cult of Individuality at better department stores, specialty boutiques or online. Also, stay tuned for my Cult of Individuality GIVEAWAY (coming soon) for a chance to score a pair of these dope jeans for yourself.

raw denim rocker slim jeans from cult of individuality for menswear blog astute attire

photo of cuff jeans in the new york street style blog astute attire

Jeans by Cult of Individuality, Jacket/Cardigan by H&M, Shirt by Uniqlo, Boots by Kenneth Cole

 Photography by Ariel D. Romero


  • Reply February 10, 2014

    Patty Chen

    Can’t wait for the giveaway, hope I win!

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